The game has successfully attracted over 2 million users from TikTok, a success Sonic attributes to the platform's user-friendly experience and extensive reach.
Sonic SVM, a layer-2 network on Solana, also known as a "network extension," is set to make waves in the crypto gaming space by airdropping SONIC tokens to TikTok users. This initiative follows the successful integration of SonicX within TikTok, reminiscent of how previous tap-to-earn games were incorporated into Telegram via the TON network.
The announcement comes right after Sonic unveiled its inaugural game, Mahjong 123, which is set to debut on SonicX.app, marking a significant milestone in the expansion of its TikTok Chain ecosystem. Currently, Sonic SVM is home to 67 playable games, but the team believes that TikTok is the ideal platform for launching SonicX.
According to the announcement on X, the SONIC token allocation mechanics are currently undergoing final adjustments. Chris Zhu, the CEO and Co-Founder of Sonic, mentioned that every eligible TikTok user will receive a guaranteed base amount of tokens. The duration of time a user spends in the app, their involvement in campaigns, and interactions with particular features will influence the distribution of bonus tokens.
SonicX facilitates a smooth onboarding experience through account abstraction, allowing TikTok users to log in with their TikTok accounts. This approach removes the necessity of creating and linking a web3 wallet, as one is automatically generated for them. Additionally, transactions carried out within the app are gasless, enabling users to participate in blockchain activities without the need to sign any transactions. As a result, users enjoy a smooth and familiar experience similar to using traditional Web2 applications, where processes are straightforward and hassle-free.
For promotional efforts, SonicX uses targeted advertising on TikTok and collaborates with content creators to optimize campaign visibility through the platform's algorithm. Users can easily navigate to SonicX or Sonic's official TikTok through links provided in advertisements. Furthermore, the Sonic SVM account functions as a central hub for branded challenges, live streams, and interactive games, emphasizing both gaming and blockchain education and providing users with straightforward guides and tutorials.
A snapshot for the SONIC token distribution has yet to be taken, which means that new users joining SonicX on TikTok remain eligible for the airdrop scheduled for January, according to a representative from Sonic SVM. With TikTok boasting over 1 billion monthly active users, projected to exceed 2 billion by 2029, there lies an opportunity for blockchain adoption through this social media platform, particularly among the Gen Z demographic.