The question posed in the survey was: "Quando scegli la destinazione di un viaggio, quanto per te sono importanti i seguenti aspetti?". Multiple answers were possible.
The study was carried out in collaboration with PromoTurismoFVG, VisitEmilia, Valdichiana Living, and UniCredit; and it was sponsored by ENIT, Fondazione Qualivita, ISMEA, and Touring Club Italiano.
The source does not provide information regarding the methodology of the survey.