Big Four firm announced the launch of "EY Competitive Edge," a proprietary intelligence cloud-based platform that generates real-time tailored insights on markets, companies and sectors at pace. EY Competitive Edge integrates EY proprietary intellectual property with a vast array of external data sources -- including credible external databases, company reports and publicly available information -- in real-time. The platform's database encompasses more than 26 million company profiles, 2.1 million transactions and more than 325,000 company reports. It also keeps a pulse on the market by monitoring 677 million news articles. EY Competitive Edge is further enriched by EY proprietary thought leadership, surveys and interviews from across 140 countries, helping to ensure a more comprehensive and robust analytical tool. The result is an expansive layer of data and real-time insights that better equips EY teams with the ability to provide clients with precise solutions tailored to their strategic needs. At its heart is an AI-driven engine that integrates Microsoft's GenAI technologies augmented by their exclusive algorithms. Leveraging Microsoft's Azure OpenAI, AI Search and Azure Cosmos DB, the platform enhances data harmonization and powers sector-specific data querying. Further, it also leverages the award-winning EY.ai unifying platform, which includes Microsoft's suite of tools in its technology stack, further helping to enhance data management capabilities. EY.ai powers a multitude of strategic applications such as target screening, company and customer insights, competitor analysis and market/sector assessments.