Flash sales are a relatively common occurrence in Criterion world, happening every six months or so. They're calling this one, timed close to Halloween, "Criterion Discs To Die For." But clicking a button online will probably feel a lot less like death than the company's most recent sale, which saw fans standing in line for 10 hours to visit the Criterion Mobile Closet (a.k.a. the company's new box set-filled van) at the New York Film Festival earlier this month. The flash sale is cheaper too! The people who entered the van only got a 40% discount on their picks.
Still, Olivia Abercrombie said the experience of visiting the closet was totally worth it in a writeup of her time for The A.V. Club. "[S]tepping into that elusive, exclusive closet transported me back to my younger self," she writes, "who had aspirations of writing films and would binge-watch every director's picks to try and absorb their knowledge."