New report provides insight into current perceptions of CDPs, specific problems to solve, and key functionality
MessageGears, the leading data activation and engagement platform for enterprise brands, announced the release of its 2024 CDP report: What's next for the customer data platform? The report, produced in partnership with Hanover Research, provides insights into the current enterprise perceptions of customer data platforms (CDP), what the feature set of CDPs looks like today, specific problems enterprise organizations are trying to solve with CDPs, and what CDP functionality is the most important.
"As a champion of the approach for more than a decade, it's exciting to see the continued favorable trends toward composability and warehouse-native tools by enterprise brands"
"Enterprise brands are making huge investments in data, and they are justifiably looking to get a bigger return out of those investments," said Will Devlin, Vice President of Marketing for MessageGears. "This report provides insight and perspective into what enterprises are doing - and trying to do - when it comes to customer data management."
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Key findings include:
"As a champion of the approach for more than a decade, it's exciting to see the continued favorable trends toward composability and warehouse-native tools by enterprise brands," added Devlin. "We're excited to share these insights to continue to move the industry forward."