The promise of AI looms large, with businesses of all sizes looking to put it to good use. For the majority, that means content creation through the magic of generative AI.
A May 2024 survey by Thryv found that small businesses are primarily using generative AI (ChatGPT 4.0, GitHub Copilot, etc.) for content marketing and social media. This is not surprising given that the vast majority of business owners are not writers by trade.
So, with visions of creating the perfect prompt that delivers a "viral" social post or compelling blog, many business owners see generative AI as a silver bullet. A series of social posts created in minutes or blogs in under 10. No more staring at an empty screen waiting for the words to flow or spinning your wheels trying to think of juicy topics to write about.
Of course, the reality is more nuanced. With so many businesses using generative AI, you run the risk of sounding just like everyone else, including your competitors. And what is content really for, if not engaging customers with your business in your own distinct way? As P.T. Barnum is credited with saying: "No one ever made a difference by being like everyone else."