In a captivating new campaign titled 'Ode to Cinema', Italian liqueur brand Campari pays tribute to its long-standing connection with the world of film, especially its association with the Cannes Film Festival.
At the heart of the campaign is the fictional world-renowned bartender, Mona Gallosi, who steps into the role of a classic femme fatale, embodying mystery and allure. Through her, the ads capture the spirit of both Campari and the golden age of film.
It is one of a series of shorts, which showcase the brand's deep ties to cinema while keeping the product front and center.
Agency and production company: &Friends, London, United Kingdom
Assistant editor and behind the scenes: Khaliq Arif
Sound production company: Soundtrack Creation, London, United Kingdom